“Last weekend, the Pure Flix-produced, inspirational drama Do You Believe? opened in theaters, and if you’re a regular moviegoer, chances are you didn’t see it. You might not have even heard of it. As its title suggests, Do You Believe? is about religion. More specifically, it’s a religious film, spreading messages preached by Evangelical Christians across America to appeal to those very same Christians. It’s part of a growing genre of faith-based films made to target this largely conservative religious community, and while that’s a pretty specific niche, the business model has proved surprisingly profitable of late.”

Read more at Movie Mezzanine.